The Unsubscribe App

Before designing the app, I interviewed 5 people and created empathy maps to gain a better understanding of users needs. This helped me realize the need for speed which brought about the inception of the accompanying browser extension which would allow users to unsubscribe blazing fast by simply pointing them to the next button to click.

Armed with empathy maps and personas I brainstormed all of the elements my app had and how they are related. This useful to get all of the features and concerns out on paper so problems like missing functionality implied by other features isn’t missed. I used a mind map for this process because it emulates how humans think.

I then started sketching out possible UIs that would fulfill the ideas I came up with. Importantly, this step is still very ruff allowing for easy adjustment and refinement as I develop how this app could look and function. During this step I also began to use various UX laws like Fitts Law and the Nielsen Useability Heuristics to create more affective UX.

After getting a pretty good of how things could work using low fidelity prototyping I built a interactive prototype using Figma. This step is crucial to assist with user Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do. as well as ensure the user experience through the app makes sense. Once such mistake I caught was that it was difficult to go back to the extension home from the page viewing an extension so I added a home button for easier navigation.

You can checkout the interactive prototype below:

• The Unsubscribe Website
• The Extension
• The Entire Figma Project Itself